ISCA

NowWeMOVE

NowWeMOVE is a world-wide campaign to promote sport and physical activity and tackle the physical inactivity epidemic.

NowWeMOVE

ISCA launched the NowWeMOVE campaign in 2012, with the aim of bringing the sport for all sector and a variety of other sectors together to tackle the physical inactivity epidemic world-wide. The campaign’s overall objectives are to raise awareness of the benefits of sport and physical activity among all citizens; promote opportunities to be active in sport and physical activity; and enable sustainable and innovative capacity building for providers of physical activity initiatives through open-source solutions and advocacy.

Our Approach

We believe that change starts at the grassroots level. That is why we developed the campaign from the bottom-up, relying on people who love to move and who want to share that joy with others. They are from sports organisations, from hospitals, from companies, from municipalities, from schools – even from prisons! We named them MOVE Agents and created MOVE Week as NowWeMOVE's flagship event.

MOVE Agents are the stars of MOVE Week. They make MOVE Week happen. A MOVE Agent can be a grassroots sport organisation, club, school, university, voluntary group, company, municipality/city or individual who organises a sport and physical activity event for MOVE Week.

MOVE Week is an annual event and an integral part of the NowWeMOVE campaign. MOVE Week takes place in the last week of May each year. The objective of MOVE Week is to promote the benefits of being active and participating regularly in sport and physical activity.

The NowWeMOVE campaign isn’t just about MOVE Week. We are constantly building new initiatives like: No Elevators Day, Open Streets Day, NowWeBIKE, MOVEment Pills ... and more. Learn more about all NowWeMOVE initiatives bellow.

MOVE Week

MOVE Week

MOVE Week is an annual Europe-wide event showcasing the benefits of being active and participating regularly in sport and physical activity.


No Elevators Day

No Elevators Day

No Elevators Day is a free global initiative highlighting a simple way for busy people to add physical activity to their day: take the stairs instead of the elevator or escalator.


European Mile

European Mile

The European Mile is an event celebrating the joy of moving again at your own pace – by running, walking or rolling a mile.


Open Streets Day

Open Streets Day

Open Streets Day transform urban areas across Europe into venues for playing, cycling and sport to encourage citizens to #BeActive.


NowWeBIKE

NowWeBIKE

NowWeBIKE is a cross-border cycling tour which aims to encourage communities to take action and build networks between refugees, citizens, sport clubs and organisations.


European Fitness Day

European Fitness Day

The European Fitness Day is a one-day event dedicated to providing opportunities to people to find their move.


FlashMove

FlashMove

Choreographed groups perform the FlashMOVE spontaneously in cities across Europe to promote the start of MOVE Week.


Inactivity Time Bomb

Inactivity Time Bomb

Inactivity time bomb is a report about The economic costs of physical inactivity in Europe.


Movement Pills

Movement Pills

The MOVEment pill is the only medicine in the world that can be taken every day, at any time and in as large a dose as you need!


NowWeMOVE Goes to EU Parliament

NowWeMOVE Goes to EU Parliament

It is about physical activity. It is in Brussels.
It is a surprise!


European Panna Tour

European Panna Tour

Panna is a new freestyle street sport that rolls football, aerobics, rhythmic gymnastics and a fun show all into one.


Do you have an idea for a campaign?

NowWeMOVE & ISCA

ISCA launched the NowWeMOVE campaign in 2012, with the aim of bringing the sport for all sector and a variety of other sectors together to tackle the physical inactivity epidemic across Europe. ISCA is a global platform open to organisations working within the field of sport for all, recreational sports and physical activity.

Learn more about the benefits of being an ISCA member

Connect

Subscribe to our newsletter for regular updates on our events, activities and opportunities in our network