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  • VISION

    A world of physically active citizens in vibrant civil societies

  • MISSION

    We empower organisations worldwide to enable citizens to enjoy their human right to move


About ISCA: Moving People

The International Sport and Culture Association (ISCA) is a non-governmental and not-for-profit umbrella association open to organisations working within the field of recreational sport and physical activity. Established in 1995, ISCA now has 260 member organisations from 89 countries on six continents. ISCA’s tagline is Moving People. This means we empower physical activity stakeholders, starting with our members, to get more people active.

ISCA is governed by an executive committee of nine elected members and is steered by continental chairs and committees. Our secretariat is based in Copenhagen.



"We help organisations around the world make more people active"

For over 25 years we have created opportunities for our members and partners in the grassroots sport and physical activity sector to work together, gain valuable experience and get their voices heard among decision makers. We aim to inspire our network to develop as organisations and – ultimately – to motivate more individuals and communities to be active. We share ideas across borders and cultures through international projects, events and advocacy. And we have invented new concepts, tools and campaigns that capture how the sector is evolving. All with the aim of promoting and strengthening our network’s efforts to increase citizens’ participation in recreational sport and physical activity.

SOLUTIONS, CAMPAIGNS AND ADVOCACY

We empower physical activity stakeholders, starting with ISCA members, to get more people moving. We do this by helping our members build their capacities to deliver solutions, campaigns and advocacy wherever they are aiming to make an impact – locally, nationally and even internationally.

"Selling or promoting a solution at the right time, in the right place and in the right context is how to do advocacy. Moving People is about investing in lives. It is a solution to many problems. So what you can ask relevant stakeholders in health, transport, sport, the environment, urban planning or other sectors is why not invest in this solution?"

Mogens KIRKEBY - ISCA President

"Selling or promoting a solution at the right time, in the right place and in the right context is how to do advocacy. Moving People is about investing in lives. It is a solution to many problems. So what you can ask relevant stakeholders in health, transport, sport, the environment, urban planning or other sectors is why not invest in this solution?"

Mogens KIRKEBY - ISCA President

Learning by doing

Getting more people around the world to be active for their health and wellbeing is a big challenge – a challenge that demands solutions that can be adapted to a variety of settings. That’s why ISCA strives to build the capacity of our members and peer organisations to deliver these solutions. We have done this for over two decades through our projects and events, creating opportunities for people to work together across sectors and countries, network at conferences and seminars, and access free resources and online courses for their professional development.

Find out more about our projects, events and online learning courses.

"We believe in the power of inspiration. And we have seen that sharing practical, real life solutions can achieve more in reality than any theoretical construct. Therefore, we constantly search for good practices in physical activity programmes and other examples that can be shared with others for inspiration and adaptation."

Saska Benedicic TOMAT – Head of Projects

Activation across the globe

Our vision is a world of physically active citizens, which is why we create and support campaigns that enable our members and partners to activate their communities. It takes creativity, dedication and leadership to motivate people to be active. ISCA’s NowWeMOVE campaign and its events are flexible and citizen-focused, and are delivered worldwide by a network of devoted National Coordinators and MOVE Agents who work at national and local levels. These MOVE Agents are agents of change who are tackling the global inactivity crisis simply by making movement fun.

Find out more about our campaigns.

"The driving force behind the NowWeMOVE campaign has always been to develop hands-on opportunities for individuals and organisations to get their communities moving. MOVE Agents have taken up our events and tools in an extraordinary way that has seen the campaign expand from Europe to Latin America, Asia and Africa."

Laska NENOVA – Head of Membership and Campaigns

Supporting bottom-up change

We also offer activation events through the NowWeMOVE campaign that physical activity promoters can customise and deliver anywhere to make a difference in their communities – whilst connecting with likeminded people around the world with a passion for MOVING PEOPLE.

Raising our voice

Recreational sport and physical activity have the potential to tackle some of society’s persistent challenges – preventing and combating non-communicable diseases, providing safe and inclusive spaces for minority groups and migrants, or finding sustainable modes of transport. Effective advocacy is vital to unleashing this potential and getting it supported. ISCA takes a proactive approach by delivering key messages to international and intergovernmental bodies that are built on evidence and our members’ input. We also support national advocacy by sharing new research, best practice, statements and training to our members and, if requested, assisting them in their efforts.

Read about our latest advocacy efforts.

"If campaigners want to convert awareness-raising into activation and sustained activation, they need to find easy and relevant ways to nudge people towards new habits. Opportunities to be active are right in front of us, like the stairs, so why not take them?"

Rachel PAYNE – Communications Manager

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