ABOUT Sport for Life

Sport for Life plays a pivotal role as a thought leader in the sport sector by championing the principles of long-term development and promoting a holistic approach to the development of physical literacy and delivery of quality sport. Through its evidence-informed frameworks and innovative initiatives, Sport for Life has proven experience influencing policy, educating stakeholders, and advocating for sustainable practices that enhance athlete experiences and community engagement. By fostering collaboration among national and provincial/territorial sport organizations, community clubs, health authorities, recreation agencies and educational institutions, Sport for Life empowers diverse stakeholders to adopt best practices and prioritize the well-being of athletes-participants at every stage of their development. To quote former Minister of Sport and Physical Activity Carla Qualthrough, “Sport for Life provided a framework and resources that allowed multiple sectors from the local to national level to speak a common language .” As a trusted resource and leader, Sport for Life not only shapes the future of sport in Canada but also inspires global conversations around the importance of sustainability, inclusivity, and the transformative power of sport in society.

The Vision of Sport for Life

"Sport for Life is a catalyst for positive systemic change, fostering inclusive, high-quality environments that empower everyone to reach their full potential and lead healthy, active lives."

The Mission of Sport for Life

"Sport for Life inspires individuals, organizations and communities to improve the quality of sport and develop physical literacy for everyone by creating, sharing, and mobilizing knowledge."