ABOUT PlayMore!

"PlayMore! is a non-profit organisation founded in Milan in 2010, with the aim of promoting sport, health and social inclusion.

We believe that sport is an extraordinary tool to:

• generate physical and mental benefits for everyone;
• help people from different backgrounds to connect and get to know each other beyond any prejudice;
• promote the social inclusion of disadvantaged groups and individuals;
• develop a culture of participation within the community;

Since 2013 PlayMore! manages, on behalf of the Municipality of Milan, a sports centre of 4000 square meters in the heart of the city, which is now recognized as an example of ethical and sustainable management of a public sports facility by a non-profit organisation.

Here we organize sports courses, summer camps and social projects, involving every year thousands of people of any age, ability, gender, nationality and economic condition. We also host job placement projects for disadvantaged people.

We participate as coordinator or partner in several European Erasmus+ projects in the field of inclusive sport.

We created and coordinate RunChallenge, an international network of inclusive running clubs for people of all abilities.

Our staff is made up of qualified sports coaches and educators with specific experience in working with disadvantaged people. We also have a large base of volunteers who are involved in the organisation of events and projects.

PlayMore! is recognized by CONI (Italian National Olympic Committee) and UISP (Unione Italiana Sport per Tutti)."

The Vision of PlayMore!

To encourage people of the world to play more, expressing the best version of themselves in loving harmony with one another.

The Mission of PlayMore!

"Our goal is to increase the opportunities for everyone to get involved in sports (hence the name “PlayMore!”), beyond any difficulty and prejudice.

The main beneficiaries of our activities are:

• people with different disabilities (intellectual, physical, sensory or with mental disorders);
• migrants, refugees and asylum seekers;
• children in poverty.

Our philosophy is not to create projects dedicated only to disadvantaged people, but inclusive activities open to people with and without vulnerabilities, to encourage the development of social relations and mutual understanding.

In the coming years we want to take our projects to other cities in Italy, Europe and the World, to share the benefits of sport as much as possible."