ABOUT Canadian Tire Jumpstart Charities

Jumpstart was established in 2005 with the purpose of enriching the lives of all kids in financial need through sports & physical activity. Since then, we have helped over 3.7 million kids reach their full potential through the power of sport & play by investing upwards of $300M in communities from coast-to-coast-to-coast.

The Vision of Canadian Tire Jumpstart Charities

Enable lifelong success through access to affordable sport and play

The Mission of Canadian Tire Jumpstart Charities

"Remove financial, physical and systemic barriers to sport & play, while equipping organizations to meet the varying needs of children & youth AND ​Use sport to equip young people with skills to boost career-building and ​make life affordable​"